Month: July 2015

Top Marketing Techniques in 2016 – How it will help your small business?

The prediction season is started. The forecasters have found various interesting marketing techniques that will remain helpful for your small business. Ensure to focus on these trends to make a better start in this New Year.

Search
There are chances for new competition between the search engines. It is well known that the driver seats are occupied by the search engines like Bing, Yahoo and Google for a long time. Long before that is in 2012. Google expressed that it showed results for one million search queries per day. The company executives of Google recently admitted that the search queries are even higher now. In 2016, we are expecting big search engines to receive additional competition.

The social mediums like Pinterest and Facebook are expanding their potentialities and getting geared as per the user’s convenience. Google has started to index community tweets on the Twitter. It is good news for small business owners. If you are one among, you can make complete use of social media and Google to market your services and products. Ensure to take immediate action if you have not taken any steps still.

Social media is spreading to nooks and corners of the world. It is almost similar to word of mouth marketing. The small businesses can remain updated by using the social media channels. You can share the feedback and positive reviews posted by your consumers in the social media. It will be displayedon the popular social media site and remains visible for the new customers. If you have some negative comments or reviews, you need to check on it and take immediate action.

The social media popularity will continue to grow in 2016. Nowadays, people love to share about their shopping in social media channels. They clearly comment and explain their shopping experience on the social media website they are active.

Mobile:
As the size of the mobile phones is getting bigger and better, the usage is also increasing day by day. The majority of people have started to use their mobile phone or smartphone for booking a train, taxi, movie tickets, and much more. They feel mobile phones are compatible and smart than the laptop or desktop. They prefer to use a smartphone instead of their computer. If you have a website, ensure to check whether it is mobile compatible.

One of the reports given by the Internet Trends of 2015 states that 2.1 billion customers have smartphone all over the world. It was calculated at the end of 2014. Guess, by now the result would have increased at least half the total estimate.

Google has passed news recently. It states that mobile internet traffic is getting equal to the desktop traffic. These reports mean that you have to make your small business website mobile friendly or mobile compatible. It will help the customers to access services and products from their smart devices.