Keyword overkill: If you are doing online marketing for your business, you have to know what keywords to use and how it will remain useful for your business. The keyword research is important in online marketing. These are the common words used in search engines like Yahoo or Google. The search terms will help your website to appear when searching in the internet.
For instance, if you are dealing with restaurant business and serve both veg and non veg foods, then the keywords should be focussed on restaurant or foods in your area. When a person types the word restaurant, they have to come across your restaurant website in first place in the search engine results. The keywords will help the website to get listed in the first page. Search engine optimization is referred as SEO in short. There are keywords that help for SEO. You need to research and find out which works out for your business. It is important to mention the target location.
If you want to target your local place, you have to insert your area or city name along with the keyword. Google does not advice for keyword stuffing. The keyword should be placed in right density. For example, you can insert about three to five percentage of keyword in website contents. If you are going to insert the keyword in each and every line, Google will reject your website.
From human perspective, keyword stuffing is wrong. It leads to unengaging, uninformative and boring copy. When a person reads the content, they have to feel satisfied. There should be meaning in the contents. If the contents are completely keyword focussed, they would not even feel like reading the complete page. They may skip or stop to read within three seconds.
The email campaign should be executed in a well-planned manner. You need to send emails to potential audience rather than sending to general people. There are some advanced email marketing software that allows the user to find out whether the email is read, opened or deleted by the receiver. It should be monitored from time to time. Some people may unsubscribe a mail because they may think that it is not relevant to their interest. Therefore, check to whom you are sending the mail. It should be created or developed attractively. It should have impressive contents. It should make the receiver to click and open immediately when they see in their mail box.
Sending too many links to people
It is well known that links helps to improve your traffic but it should not be too much. If you keep sharing too much of links or contents to people, they would get bored up and fail to check the link. They will not even click the link since they know it is something business oriented. It is best to send one or two links a week. They should not be pushed with too much of links. When you send them attractive links once or twice in a week, they will be eager to receive and check out.
Follow the Google guidelines
As an internet marketing expert, you have to update yourself with the latest guidelines released by the Google. You have to follow Google updates and track your website accordingly. The website should be designed and developed from customer’s point of view. For instance, when a visitor enters the site, they should feel easy to browse and shop in the website. If there are lot of twists or turns, they would just click back and shop from your competitor’s site. It should contain necessary tools and software. Some website will not have chat support. The customer will feel tough to contact the customer support team.